WHY IT MATTERS
An Employer Branding Playbook is important for your company for several reasons:
Showcase your brand
Showcase your brand as a top employer to attract and retain the best talent.
Consistency in communication
Maintain a coherent employer brand message throughout all your brand's communication.
Positive employer reputation
Strengthen your company's culture and image.
Stand out from competitors in the labor market.
Reduce hiring costs and improve the quality of candidates.
Our EMPLOYER BRANDING PLAYBOOK APPROACH
At Beyond One, we believe that a well-crafted Employer Branding Playbook is essential for successful talent attraction and retention. Our approach starts with understanding your organisation's unique values, culture, and strategic objectives. We then work collaboratively with you to identify your employer value proposition and brand persona. We focus on creating a cohesive narrative that aligns with your company's mission, vision, and values, and resonates with your target talent pool. Our playbook includes strategies for effective communication across various channels, guidelines for maintaining brand consistency, and methodologies to measure success and make data-driven improvements. Our ultimate goal is to equip you with a playbook that empowers your team to attract, engage, and retain the best talent in the industry.
Employer Value Proposition
Defining the unique benefits and experiences employees receive.
Visual elements, tone of voice, and messaging framework.
Identification and segmentation of target talent audiences.
Recruitment Marketing Strategy
Dedicated strategy to attract and engage potential candidates.
Fostering a strong internal culture and encourage advocacy.
Creation of authentic and relevant content showcasing your company culture.
Channels and Platforms
Utilisation of relevant channels and platforms (online and offline) to promote your employer brand.
Metrics and KPIs
KPI's to measure the success of employer branding initiatives.
Continuously monitor and benchmark against industry peers.
Outlining responsibilities, timelines, and resources required for execution.