Our comprehensive guide to attract and retain top talent and fostering long-term success.


An Employer Branding Playbook is important for your company for several reasons:

Showcase your brand

Showcase your brand as a top employer to attract and retain the best talent.

Consistency in communication

Maintain a coherent employer brand message throughout all your brand's communication.

Positive employer reputation

Strengthen your company's culture and image.


Stand out from competitors in the labor market.

Recruitment support

Reduce hiring costs and improve the quality of candidates.


At Beyond One, we believe that a well-crafted Employer Branding Playbook is essential for successful talent attraction and retention. Our approach starts with understanding your organisation's unique values, culture, and strategic objectives. We then work collaboratively with you to identify your employer value proposition and brand persona. We focus on creating a cohesive narrative that aligns with your company's mission, vision, and values, and resonates with your target talent pool. Our playbook includes strategies for effective communication across various channels, guidelines for maintaining brand consistency, and methodologies to measure success and make data-driven improvements. Our ultimate goal is to equip you with a playbook that empowers your team to attract, engage, and retain the best talent in the industry.

What's included

Number 1 | Beyond One

Employer Value Proposition

Defining the unique benefits and experiences employees receive.

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Brand Guidelines

Visual elements, tone of voice, and messaging framework.

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Candidate Personas

Identification and segmentation of target talent audiences.

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Recruitment Marketing Strategy

Dedicated strategy to attract and engage potential candidates.

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Employee Engagement

Fostering a strong internal culture and encourage advocacy.

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Content Strategy

Creation of authentic and relevant content showcasing your company culture.

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Channels and Platforms

Utilisation of relevant channels and platforms (online and offline) to promote your employer brand.

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Metrics and KPIs

KPI's to measure the success of employer branding initiatives.

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Competitor Benchmark

Continuously monitor and benchmark against industry peers.

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Action Plan

Outlining responsibilities, timelines, and resources required for execution.



Contact Georg | Beyond One