WHY IT MATTERS
Conducting an Employer Competition Audit is essential for several reasons:
Assess strengths and weaknesses
Identify the strengths and weaknesses of competitors' employer branding strategies, providing opportunities for improving your own.
It helps your brand stay competitive in the job market by understanding what attracts top talent to your competitors.
Trends and best practices
It reveals industry trends and best practices, allowing your brand to align your employer branding efforts with market expectations.
It uncovers unique selling points that can be used to differentiate your brand from your competition, making it more appealing to prospective employees.
It allows your brand to benchmark your employer branding performance against competitors, helping you set realistic goals and measure progress.
HOW WE APPROACH YOUR COMPETITION AUDIT
We take a systematic and thorough approach to Competition Audits, ensuring that we provide you with valuable insights to strengthen your employer brand. We begin by identifying key competitors and meticulously analysing their online presence, messaging, and overall brand reputation in the job market. Our team delves into various sources, such as career websites, social media platforms, and employee review sites, to evaluate your competitors' strengths and weaknesses. We then compare and benchmark your employer branding performance against your competitors, identifying unique selling points and opportunities for improvement. By providing a comprehensive report with actionable recommendations, we empower you to refine your employer branding strategies and maintain a competitive edge in attracting top talent.
Analysis of competitors' career websites, job postings, and recruitment materials to understand their employer branding and messaging.
Evaluation of competitors' presence on social media platforms, employee review websites, and industry forums to gauge their online reputation and engagement.
Identification of key messages, themes, and unique selling points used in competitors' employer branding communications.
Comparison of employee benefits, compensation packages, and career development opportunities offered by competing organisations.
Assessment of competitors' employer brand reputation, overall brand perception, and attractiveness in the job market.
Benchmarking your organisations employer branding performance against competitors to identify areas for improvement and set realistic goals.